Know what you're born with. Strengthen what you build after.
Four core IPs · Direct GMP sourcing by physicians · Destiny analysis × TCM × technology integration
OMO online-offline integration · Full-age coverage · Cross-border ecommerce
4
Core IPs
12+
Medical Degrees
147K+
Instagram Followers (Kim Lafayette)
NT$
Hundred-Million Revenue Goal
SCROLL
⚑ CONFIDENTIAL DOCUMENT · FOR INTERNAL FAMILY REVIEW ONLY · DO NOT DISTRIBUTE WITHOUT AUTHORIZATION ⚑
00 · BRAND SLOGAN
Brand Slogan Options
Original draft: “The better you live and the healthier you are, the more you can truly enjoy life.” Below are five upgraded options, with the recommended picks marked ✦.
1
Built on better health, made for a better life ✦ Recommended main slogan
A cleaner, more native-market rendering of the original Chinese brand line.
“Built” carries the sense of a strong foundation, while “better life” keeps the promise of enjoyment and wellbeing without sounding literal or awkward in English.
2
Know what you're born with. Strengthen what you build after. ✦ Recommended secondary slogan
A native-English rendering of the original Chinese positioning line.
Directly expresses the brand’s core differentiation—destiny analysis paired with traditional Chinese medicine—and works well for INFACE™ app messaging and brand philosophy.
3
Know your health. Know your path. Live well enough to enjoy it.
A brand-friendly rendering of the original Chinese three-part line.
Keeps the three-part cadence while making the meaning feel natural in English. Suitable for bios, business cards, and shorter brand touchpoints.
4
A stronger body. A steadier path. A better life.
A sharper English version of the original Chinese three-part promise.
Built for rhythm and recall. Works especially well for advertising, campaign headlines, and product-brand storytelling.
5
Starting today, live a life worth enjoying.
A native rendering of the original Chinese call to action.
More action-oriented and emotionally warm, making it a strong fit for ad copy and messaging aimed at the 40+ market.
Recommended combination: Use the main slogan “Built on better health, made for a better life” for external brand communication → support it with “Know what you're born with. Strengthen what you build after.” as the deeper brand proposition → and use “Starting today, live a life worth enjoying.” for emotionally led advertising copy.
01 · VISION
Core Mission & Brand Philosophy
To build a lifestyle wellness ecommerce platform where trust is the core asset—because only when the body is well can life be fully enjoyed.
We do not sell fear, and we do not amplify anxiety. Medicine and destiny share the same roots—we integrate destiny analysis (BaZi and Zi Wei) with the science of the five elements in traditional Chinese medicine,
so that every person has a framework for understanding both their inborn constitution and their acquired path of wellness.
Grounded in herbal wellness medicine, we begin with something as simple as a cup of tea—then care for the whole family, from children to elders, from the inside out, in a truly holistic way.
United Famous Medical Group
From research-driven herbal science to everyday family living
🌿
Seven Core Pain-Point Markets
① Liver overload & liver care (high-stress working professionals)
② Beauty & deep sleep (women’s wellness)
③ Hair growth & hair loss (gender-inclusive Gen Z market)
④ Child growth (height support, immunity, and academic brainpower)
⑤ Sports recovery (gym and fitness channel partnerships)
⑥ Five Elements body constitution (the core of personalized subscriptions)
⑦ Peak living after 40 (Taiwan’s largest market)
✦
The Winning Formula
Use metaphysical destiny studies as the “soul” — emotional stickiness and cultural resonance
Use herbal medicine as the “bones” — a moat of medical trust
Use Korean fashion as the “skin” — visual appeal for younger audiences
Use data and technology as the “brain” — INFACE™-driven subscriptions
Use OMO integration as the “feet” — physical touchpoints that amplify trust
“We use science to create belief.”
Moat: destiny-chart body constitution analysis — personalization that cannot be copied
“Your birth chart shows weak earth energy, which means your digestive system is naturally more sensitive. That’s why this spleen-and-stomach support tea is especially suited to you—a formula tailored to your constitution by Dr. Tseng.”
→ Consumer trust becomes exceptionally high. It feels like “this was made just for me,” driving repurchase rates 3–5x higher than mass-market products.
“Your chart has excess fire, which means cardiovascular health and sleep are your innate weak points. Pair Beauty Sleep Formula™ with Wood Energy™ to strengthen what your body was not born with.”
→ Destiny analysis shifts from “predicting problems” to herbal medicine “preventing them early,” making the logic far more convincing to both consumers and physicians.
“Your child’s chart shows strong metal energy, so the lungs and respiratory system need extra care during autumn and winter. We recommend pairing it with Little Guardian™ Autumn/Winter Protection Edition.”
→ By entering the parent-child market through children’s destiny-chart analysis, referral rates and purchase frequency from mothers can run 2–3x higher than standard supplements.
02 · FOUR CORE IPs
The Four-IP Framework
A four-corner trust system: medical credibility × TCM formulation × commercial execution × lifestyle influence
🏥
AUTHORITY IP · Thought Leader
Dr. Lo Shih-Chieh
12+ elite academic credentials
Director, Ling Xian Dental Clinic Invisalign® Black Diamond Provider NTU EMBA · PhD candidate, Institute of Brain Science, NYCU · Certified in Chinese medicine
🎓 Advanced training: Germany / France / UCLA / University of Washington / USC / Osaka / Hiroshima
🌏 International lecturer: Taiwan, China, Japan, Southeast Asia
⭐ Orthodontist trusted by celebrities
🦷 Co-founder of the China-U.S. dental aesthetics innovation platform “Aesthetic Revolution”
The foundation of “a brand you can trust.” Leads GMP sourcing, convenes the physician alliance, and accelerates Southeast Asia expansion through NUS connections.
Medical credibilityGMP sourcingThought leaderInternational lecturer
🌺
FORMULATION IP · R&D Core
Dr. Tseng Yi-Hsuan
Licensed TCM physician Core lead in herbal formulation R&D PhD candidate, Institute of Basic Medical Sciences, NCKU
🌿 Leads development in: child growth, women’s wellness, vision support, the Five Elements body constitution system sleep support, digestive health, early anti-aging, and cognitive development
📋 Every new formula is backed by complete academic rationale
👩⚕️ Can appear on camera as the “mom doctor” IP persona
📚 Oversees medical content review for the WiseBaby App
The first medical gatekeeper behind every product, and the key figure ensuring the dual promise of “doctor-designed × GMP-manufactured.”
Formula R&DChild growthFive Elements systemWomen’s wellness
✦
EXECUTION IP · Integrated Execution
Miao Chuan (Alan)
Founder of CKMU Turns integrated execution into profitable brand rollout
🛍️ Founder of Chic Kim & Miu International (Korean supply chain)
📱 Founder of Jing He International Marketing (KOL integration)
🏗️ Architect of the G.LAB parent-brand system
🌏 Cross-border entities: Taiwan / Korea / Singapore / Japan / United States
Drives ecommerce execution, financial management, brand direction, and distributor systems—the commercial engine that makes everything actually sell.
Kim Jeong-mi Taiwan’s first Korean-Chinese fashion blogger Graduate of NTUA · CKMU brand director
📸 IG @kimlafayette: 147K followers
👍 Facebook: 504,000+ likes
📝 8,193 posts and still growing strong
🌟 Korean drama styling, aesthetic medicine, and herbal wellness lifestyle showcases
The aspirational figure behind “the life you want to live.” She leads major content for the WiseBaby App, with strong resonance among mothers and family audiences.
↑ Together, these four IPs form a “four-corner trust system”—remove any one corner and the same market moat becomes difficult to replicate ↑
IP protection mechanism: Each party’s personal IP is connected through a licensing agreement. If the partnership ends, the IP automatically reverts to its owner and may not be pledged, transferred, or assigned to any third party. Accounts are settled monthly. Any unpaid balance above NT$300,000 triggers an automatic suspension after 30 days. Any party may request an independent third-party audit.
03 · PRODUCTS
Creative Product Line
Every name is built to spark conversation — young people want to share it, while older buyers feel it is worth paying for.
✏️ Editable: names, ingredients, and pricing can all be adjusted
DAILY TEA · Everyday Tea Sachets
Entry-level trial + repeat purchase engine, designed to ignite social buzz
PHASE 1 · Working Professionals · Fortune Culture
Good Liver, Good Fortune™
Blessed Liver · Good Fortune
A liver-support and detox tea for overworked professionals who need a formula that says: keep going, but don’t let your body collapse first. Ingredients: goji berry, chrysanthemum, cassia seed, honeysuckle, schisandra. Built to resonate with high-pressure working adults.
Entry Tier
NT$899
/ 30 sachets
Lead launch product
PHASE 1 · Students / Digital Natives · New
Smart Development Tea™
Brain Hack Tea
A dual-focus formula for study support and eye care. Ingredients: chrysanthemum (eye support), anthocyanins (blueberry extract), Alpinia oxyphylla, Acorus tatarinowii, walnut. A must-have during exam season and a daily eye-care tea for heavy screen users.
Entry Tier
NT$980
/ 30 sachets
New!
PHASE 1 · Women’s Deep Sleep
Beauty Sleep Power™
Beauty Sleep Formula
A go-to formula for insomnia and dull complexion. Ingredients: sour jujube seed, lily bulb, rose, longan. Beauty while you sleep — wake up looking brighter and more refreshed.
Entry Tier
NT$980
/ 30 sachets
PHASE 1 · Unisex
Hair Monster™
Hair Monster
A first-response tea for Gen Z hair-loss anxiety. Ingredients: fo-ti, black sesame, mulberry, prepared rehmannia. Feed your hair back to life — highly shareable, highly talkable.
Entry Tier
NT$1,080
/ 30 sachets
PHASE 1 · Women’s Social Product
Period Protection Charm™
Cycle Charm
A must-have formula for menstrual wellness. Ingredients: motherwort, angelica sinensis, ligusticum chuanxiong, red dates. Designed with a charm-talisman visual identity to amplify social sharing and make it the perfect bestie-to-bestie gift.
Entry Tier
NT$980
/ 30 sachets
Social buzz product
PHASE 2 · Gym Channel
Beast Mode™
Beast Mode Recovery
A Hanfang recovery formula for post-workout restoration. Ingredients: astragalus, American ginseng, reishi, schisandra. Train hard, then rebuild properly. Designed for gym collaborations and channel partnerships.
Advanced Care
NT$1,280
/ 30 sachets
PRIME LIFE™ · The 40+ Peak Living Series
Taiwan’s largest market · live healthier, live better · begin long-term wellness through daily beverages
Market Insight: Taiwan’s population aged 40+ exceeds 10 million, controls more than 70% of consumer spending power, and is the single strongest group willing to invest in health. This series is built around the idea of “Peak Life — live better, longer,” turning daily beverages into a long-term wellness habit for the 40+ segment.
40+ · Energy & Vitality
Prime Energy Tea™
Prime Energy
For the energy drop, lower-back fatigue, and physical wear that often begin after 40. Ingredients: ginseng, astragalus, goji berry, eucommia bark. One cup a day. Stay at the peak of your life. Positioned with Dr. Luo as the on-camera authority for men’s wellness.
Advanced Care
NT$1,680
/ 30 sachets
Lead launch product
40+ · Women / Menopause Support
Timeless Queen Tea™
Timeless Queen
Designed for hot flashes, emotional swings, and poor sleep during menopause. Ingredients: angelica sinensis, polygonatum, rose, mulberry, soy isoflavone support. Forty is not decline — it’s the beginning of a queen era. Positioned with Kim Laofuyeh as the on-camera lifestyle lead.
Advanced Care
NT$1,980
/ 30 sachets
Women’s lead product
40+ · Cardiovascular Support
Heart Guard Imperial™
Heart Guard Imperial
Cardiovascular support with circulation and blood-cleansing benefits. Dan Shen, San Qi, hawthorn, cassia seed, and chrysanthemum. “An imperial formula, made for modern life.” A premium gift-box product and a strong option for corporate purchasing.
Advanced Care
NT$2,380
/ 30 sachets · Gift box NT$4,800
Children's Growth + WiseBaby · CHILDREN GROWTH
Formulated by Dr. Zeng Yi-xuan · App content led by Kim Lafayette · Trusted by moms
Children · Height & Development
Little Growth Monster™
Little Giant
Supports stronger bones and healthy growth. Yam, Eucommia bark, turtle shell, and black beans. Pediatric dosage, no added sugar, and certified under a traditional Chinese medicine practitioner’s formula.
Children's series
NT$1,680
/ 30 sachets
For children only
Children · WiseBaby™ Integration
Brain Boost Charge™ + Wisdom Treasure
BrainPower Jr. + WiseBaby™
A dual-focus formula for eye care and cognitive support. Alpinia oxyphylla, Acorus tatarinowii, walnut, and chrysanthemum. Can be bundled with the WiseBaby™ app for learning management support, with Kim Lafayette leading the app’s family and parenting content demos.
Advanced children's support
NT$1,980
/ 30 sachets (+ WiseBaby app optional)
WiseBaby integration
Children · Immunity
Little Shield Hero™
Immunity Shield Jr.
Supports immunity and helps reduce frequent colds. Astragalus, saposhnikovia, atractylodes, and a touch of honey flavoring. A gently sweet taste children love, with ingredients moms can trust.
Children's series
NT$1,480
/ 30 sachets
For children only
Destiny Five-Element Subscription Series · DESTINY ELEMENTS™
Subscription core · A personalized moat built on destiny analysis × TCM
Destiny Analysis × TCM Integration
Five-Element Destiny Monthly Plan™
Destiny Element Subscription
Bazi / Zi Wei analysis identifies your weaker destiny elements, then cross-checks them against your TCM constitution. AI recommends a personalized monthly plan with any three selections from wood, fire, earth, metal, and water.
Advanced subscription
NT$3,580
/ month (3-product set)
Subscription core
VIP · Private Doctor Wellness Program
VIP Whole-Family Wellness Plan™
Family VIP Plan
Dual consultation with Dr. Luo and Dr. Zeng. Includes five-element destiny analysis for a family of four, personalized monthly wellness combinations, annual health reports, and priority clinic booking.
VIP medical-grade
NT$9,800
/ month (family of 4 included)
VIP flagship
SPA · Phase 2
Hanfang Bomb™ × Kim Lao Fo Ye Collaboration
TCM Bath Bomb × Kim Edition
A fizzy herbal foot soak for the bath. Mugwort, turmeric, Sichuan pepper, and safflower. Highly shareable, styled with Korean home-spa packaging, and personally demonstrated by Kim Lafayette.
Advanced wellness support
NT$1,880
/ gift box of 6
Herbal SPA Wellness Series · LUXURY WELLNESS
In collaboration with SWISS SPA’s Ms. Wu Hui-zhen × premium channels including Four Seasons and Park Hyatt
Strategic core:Premium spa channels are one of the strongest environments for building experiential trust in a herbal wellness brand. A first encounter in a luxurious setting converts trust far more effectively than online ads. Herbal SPA closes the loop between outer care to inner wellness, and inner wellness to outer beauty.
SWISS SPA Collaboration · Premium Beauty Therapy
Five-Element SPA Experience Set™
Five Elements Wellness Kit
A co-branded formula curated by Ms. Wu Hui-zhen. Includes five five-element herbal massage oils, hot-stone therapy packs, bath salts, and a constitution assessment card. “A complete herbal wellness journey from the outside in,” created exclusively for premium spa environments.
VIP medical-grade
NT$4,800
/ gift set
SWISS SPA collaboration
Four Seasons / Park Hyatt · Welcome Gift
Zhi Yi Hanfang Premium Welcome Gift™
Premium Check-in Gift Set
A hotel-room exclusive welcome set featuring a personal five-element destiny card, a matching 5-pack of herbal tea sachets, and an INFACE™ app trial code. Designed to create a premium first impression and drive long-term e-commerce repurchase.
VIP medical-grade
NT$680
/ welcome gift (hotel procurement price NT$380)
Four Seasons / Park Hyatt
SPA Therapy Beverage · Beauty Salon Channel
Hanfang Beauty Therapy Wellness Drink™
TCM Beauty Infusion
A herbal tea designed to be enjoyed before and after treatments, based on Dr. Zeng’s formula series: a pre-detox tea to boost metabolism, a post-brightening tea to lock in results, and an anti-aging recovery tea with collagen support. Spa operators can also request custom co-branded labels.
Advanced wellness support
NT$2,800
/ 30 sachets (wholesale pricing on request)
04 · PRICING STRATEGY
Pricing Strategy Overview
Premium works because it signals value × get them in first — three pricing bands designed to cover the full consumer spectrum
Core philosophy: Medical VIP = “the higher the price, the stronger the perceived value,” built on scarcity and physician-level private service; Advanced wellness = “serious self-investment that deserves continuity”; Entry trial = “get in first, let the data prove it, then convert to subscription.” Pricing is psychological positioning, not simple cost-plus markup.
Tier
Price Range
Representative Products
Psychological Positioning Strategy
Target Consumers
VIP Medical Tier
Exclusive Priority Access
NT$9,800+
Family VIP wellness plan · Private consultation with Dr. Luo · Korean medical-aesthetic device set
“Premium price signals premium effect” — scarcity, physician-tailored service, and the feeling of investing in oneself at the highest standard. Limited slots and waiting-list mechanics reinforce exclusivity.
40+ high-net-worth consumers · business owners · parents
Advanced Wellness
NT$3,580–6,800
Destiny-chart Five Elements subscription · children’s growth series · 40+ peak-performance series · WiseBaby app
“A serious investment in yourself and your family” — subscription delivery creates long-term relationships through convenience plus ritual.
Ages 30–50 · family households · proactive wellness consumers
Entry Trial
NT$899–2,580
Good Liver, Good Fortune™ · Brain Hack Tea™ · Beauty Sleep Formula™ · Beast Mode Recovery™
“Curiosity-led purchase” — social buzz → impulse trial → felt results → repeat purchase → subscription conversion. A low-barrier first step to build trust, supported by a NT$299 trial-size pack.
Ages 18–35 · first-time buyers · students
📊 Gross Margin Targets
68%
Hanfang tea sachets Cost ~ NT$280
65%
Children’s series Cost ~ NT$520
62%
40+ series Cost ~ NT$630
78%
VIP subscription Low marginal cost
82%
INFACE™ App Near-zero SaaS marginal cost
05 · OMO STRATEGY
OMO Online-to-Offline Integration Strategy
Tea entering the beverage market × herbal concept stores × congee stores expanding into Korea and Singapore
💡 Core OMO Logic: Build trust online, deepen experience offline
E-commerce builds the brand, while offline channels strengthen trust and conversion. Tea-brand partnerships bring herbal wellness into young consumers’ everyday drink habits, concept stores let people experience “herbal living” in person, and congee stores serve as cultural bridges in overseas markets to expand brand awareness.
Tea Channel Partnerships
🍵 TenRen's Tea × Zhi Yi Hanfang
TenRen's Tea is a Taiwanese tea brand with over 60 years of history, supported by both nationwide retail locations and e-commerce channels. The collaboration model centers on a co-branded “Herbal Functional Tea Series,” where TenRen provides the channel and tea base, while Zhi Yi Hanfang contributes the functional formulas and doctor-backed credibility. This opens the door to the convenience-store tea market by adding light herbal wellness benefits to the kinds of tea younger consumers already love to drink.
🥤 UG Tea × Zhi Yi Hanfang
For the hand-shaken tea market, the plan is to launch a “Zhi Yi Hanfang Functional Tea Drink” series by adding herbal extracts into existing tea bases. Young consumers already drink hand-shaken tea every day, so the strategy is to introduce subtle functional benefits such as liver support, sleep support, or fat metabolism support without changing the taste. The concept is simple: “The tea you drink today is already taking care of your body.”
🏪 Herbal Tea Concept Store
Create a physical concept store called the “Zhi Yi Hanfang Tea Clinic,” built around a minimalist white aesthetic with herbal installation art. The store would offer freshly brewed herbal drinks tailored to each constitution through on-site assessment, in-person INFACE™ app experiences, and doctor consultation booking services. The first flagship store would open in Taipei (Xinyi or Da'an), then expand to Singapore and Seoul.
🥣 December Congee Store × Korea / Singapore
Use a herbal congee concept store as the market-entry bridge for overseas expansion: December (a Taiwanese-language reference to traditional herbal medicine) Herbal Wellness Congee, where each bowl is paired with herbal ingredients matched to the customer’s constitution, while also retailing Zhi Yi Hanfang products in-store. In both Korea and Singapore, wellness-oriented congee has high cultural acceptance, making it one of the lowest-friction localization formats for brand entry.
✦ SWISS SPA × Zhi Yi Hanfang · Ms. Wu Hui-zhen
Partner with Taiwan’s premium beauty therapy brand SWISS SPA and Ms. Wu Hui-zhen to bring Zhi Yi Hanfang products into spa treatments — including herbal hot-stone essential oils, five-element constitution spa sets, and post-treatment paired beverages. The positioning is full-spectrum herbal beauty therapy “from the outside in, and from the inside out,” targeting the premium women’s market with precise reach into affluent 40+ female consumers. Ms. Wu Hui-zhen would serve as the brand’s IP partner and Herbal SPA Beauty Therapy Advisor.
🏨 Four Seasons / Park Hyatt × Zhi Yi Hanfang
Explore partnerships with Four Seasons or Park Hyatt hotel spa centers to offer “exclusive herbal wellness in-room services,” including a welcome set with a personal five-element destiny test card, a matching herbal tea gift box, and an INFACE™ app experience code. The gifting moment creates a premium brand impression, while each sale drives multi-layered brand exposure among affluent business travelers and top-tier consumers.
OMO Customer Journey
📱
Social Discovery
Traffic driven by IG/TikTok buzz products and INFACE™ destiny analysis tests
🛒
First Online Purchase
Entry trial products on e-commerce, from NT$899–980
🏪
Offline Experience
Drink on-site at herbal concept stores / TenRen locations, then scan to join subscriptions
🔮
Destiny Analysis
Deep constitution testing, personalized recommendations, and high-trust conversion
♾️
Long-Term Subscription
VIP wellness plans with monthly billing and monthly delivery for ongoing relationships
06 · TECHNOLOGY · INFACE™
INFACE™ Five Elements Destiny-Tech Platform
Destiny-based traffic acquisition × TCM constitution analysis × clinic booking × social virality — a first-of-its-kind integrated model in Asia
INFACE™ · Full data mapping from inborn destiny chart to acquired body constitution
INBODY-style health tracking · first-of-its-kind destiny × TCM integration · clinic booking · one-tap sharing for shopping credits 🪙
🔮
BaZi / Zi Wei Traffic Funnel + Destiny Five Elements
Enter your birth date and hour to instantly generate a simplified BaZi / Zi Wei reading and identify weak points in your destiny-based Five Elements profile. This “destiny hook” is naturally shareable and works as a zero-cost acquisition engine.
A dual comparison between destiny-based Five Elements analysis and Dr. Tseng’s body-constitution test enables AI-powered personalized Hanfang recommendations. The system identifies likely health weak points (for example, weak Earth → digestive system, weak Metal → lungs / respiratory function), emphasizing prevention over treatment.
📅
Clinic Booking + Physician Recommendations
Book Dr. Luo, Dr. Tseng, or partner physicians from the platform alliance in one tap. A common-condition knowledge base lets users self-educate before booking, improving both clinic trust and conversion rates.
📸
Skin / Face Progress Tracking
AI photo comparison tracks skin-condition changes before and after wellness routines, then automatically generates visual check-in cards.
🏋️
Exercise Optimization Integration (Add-On)
Connect workout data, recommend Hanfang support based on training load, and pair the system with gym memberships.
🛒
Subscription Ad Recommendations + Shopping Credit System
AI automatically recommends the most suitable subscription plan based on user data. Share your results to earn shopping credits — turning users into built-in promoters.
DEMO · BaZi / Zi Wei Traffic Funnel + Destiny Five Elements
Destiny Five Elements Analysis Report
Birth data: 1985/07/15 · Noon hour
Destiny Five Elements Analysis:
🔥 Strong fire (monitor heart health and blood pressure)
🌍 Weaker earth (the digestive system and spleen/stomach may be more sensitive)
💧 Moderate water (kidney energy remains balanced)
🌿 AI-Recommended Wellness Plan
✦ Weak earth → Spleen & Stomach Support Tea™ (Earth Energy Series)
✦ Strong fire → Beauty Sleep Formula™ (calms the heart and supports restful sleep)
✦ Paired with a VIP physician wellness consultation
Subscribe Now
🪙 Share to Earn Store Credit
DEMO · Subscription Recommendations + Store Credit Rewards
Your Personalized Recommendations
Based on your five-element analysis + your usage history over the past 30 days
🌿
Earth Energy™ Monthly Set
Digestive and spleen support · The best match for your constitution
NT$980
😴
Beauty Sleep Formula™
A must-have for strong fire constitutions · Purchased 7 times in a row
NT$980
🪙 Store Credit Reward System
Share your destiny report on IG, Xiaohongshu, or Facebook
For every 1 successful referral → earn NT$200 in store credit
This month’s total: 3 referrals = NT$600 🪙
TECHNOLOGY · FACIAL DIAGNOSTIC DEVICE
INFACE™ Smart Hanfang Health Device
Portable Smart Device for Hanfang Constitution Diagnosis
INFACE™ Smart Hanfang Health Device
✦ Delivers pulse-style constitution insights through the app without requiring a traditional physician visit
✦ Helps users understand body condition, stress, circulation, and sleep rhythm through AI interpretation
✦ Pairs with the INFACE™ platform as a daily-use diagnostic device that links health data to lifestyle adjustment
✦ Extends diagnostics beyond clinics by bringing Hanfang-based health awareness into ordinary households
A flagship smart-health device designed to turn Hanfang diagnostics into a scalable, app-connected consumer experience
07 · WISEBABY™
WiseBaby™ — Complete Overview
Academic management × top-student notes × stationery sub-line × private-school endorsement network · App content led by Kim Laofuyeh
WiseBaby™
“A smart mother gives her child the most scientific future” · Main APP content lead: Kim Laofuyeh
📚
AI Top-Student Notes Generator
Upload textbook photos and AI automatically turns them into key-point notes, mind maps, and predicted test questions, paired with Smart Development Tea™ eye-care tracking.
⏰
Academic Time Management System
Subject allocation, study plans, a Pomodoro timer, plus herbal break reminders (“Time for a break — take a sip of Smart Tea to recharge”).
📊
Growth & Achievement Dashboard
Tracks height, weight, and learning progress across a three-dimensional growth curve. Parents receive weekly child reports linked to personalized herbal support recommendations.
🧠
Destiny-Chart Learning Talent Analysis
Enter a child’s birth details to analyze BaZi-based learning tendencies — memory-driven, logic-driven, or creativity-driven — and receive matching study strategies and herbal support guidance.
👑
Kim Laofuyeh’s Korean-Style Parenting Content
Kim Laofuyeh shares Korean-style parenting insights, parent-child interaction examples, and herbal wellness journaling content to build trust inside high-value mother communities.
🛍️
Stationery Commerce Layer
Top-student notes can be printed with one tap and paired with an in-house stationery line — WiseBaby™ notebooks, sticky notes, and premium A4 study journals — creating additional revenue streams.
🎓 Korean Tiger-Mom Model × Taiwan’s Top School Circle
Korea’s high-pressure education culture — including cram-school competition and SKY-style academic intensity — is transplanted into Taiwan, with elite private schools and star academic campuses such as Jingxin, Jianguo, Taipei First Girls, Fu-Hsing, and Wego as the target market.
By recruiting younger-student joint ambassadors, the message becomes: “The older students ahead of you are already using WiseBaby,” helping the brand enter premium private-school family networks through word of mouth.
Target partner schools for endorsement:
Jingxin Middle & High SchoolJianguo High SchoolTaipei First Girls High SchoolFu-Hsing Experimental High SchoolWego High SchoolCompetitive Education Institutions
Collaboration model: ① younger students spontaneously film short videos such as “How I used WiseBaby to get into ___” ② private-school mother communities amplify word of mouth organically
③ Taiwan exam-prep cram schools (Nanyang / Shengli / repeat-test academies) offer WiseBaby™ + Smart Development Tea™ bundle packages
📝 WiseBaby™ Stationery Extension Line
📖 WiseBaby Top-Student Notebook
Premium A5/A4 notebooks with learning-style analysis pages, time-management grids, and AI key-point sections. Priced at NT$280–450 per book, with optional class co-branding orders.
✏️ WiseBaby Themed Stationery Set
Sticky notes, index tabs, and eye-friendly highlighter sets bundled with Smart Development Tea™ gift boxes — positioned as a premium pre-exam gifting option at NT$680 per set.
🗓️ WiseBaby Annual Academic Planner
Includes exam calendars, weekly study planning tables, and destiny-chart talent analysis pages. Annual edition NT$580, semester edition NT$380 — designed for back-to-school seasonal demand.
WiseBaby × Clinic Revenue-Sharing Model
Clinic Subscription Referral
20%
When clinic physicians recommend a WiseBaby app subscription to parents, they receive a 20% commission for every successful conversion. Annual subscription fee: NT$3,600/year. Physician commission: NT$720 per household.
Stationery Sales Share
15%
WiseBaby stationery gift sets can be sold in clinic waiting areas with a 15% revenue share. Parents develop purchase intent naturally during waiting time, creating sales without active pushing.
Parent Seminar Revenue
50%
Dr. Tseng leads parent seminars on “Destiny Charts × Child Development” at NT$1,500 per attendee. The clinic receives 50% for venue and promotion, while Zhiyi Hanfang receives 50%. These seminars are designed to drive major downstream product conversion.
SPECIAL · JOINT VENTURE
Another joint venture by Dr. Luo Shijie × Miu Chuan (Alan)
🇨🇾 CYPRUS INVESTMENT PROGRAMME
Cyprus Property Investment × A Path Toward Oxford & Cambridge
EU identity · elite education access · strategic asset allocation in one move
ENTRY LEVEL
€300K
starting from
🏛️
Cyprus Property Investment
✦ EU member state with permanent residency eligibility
✦ Visa-free access to 170+ countries via global passport mobility frameworks
✦ Mediterranean climate with a high quality of life
✦ 12.5% corporate tax rate, positioned as a low-tax jurisdiction
✦ Strong healthcare and education infrastructure
🎓
Oxford · Cambridge Admissions Planning
✦ Strategic admissions planning for the UK’s top universities
✦ A-Level / IB academic pathway guidance
✦ Full-service admissions application document support
✦ Integrated with the WiseBaby™ learning management system
✦ Connected with Zhiyi Hanfang’s child development resources
💼
Integrated Asset-Migration Solution
✦ Dual-track strategy: European real estate + Taiwan brand assets
✦ Overseas legal-entity integration under the UFMG group structure
✦ Singapore / UK tax-efficiency planning
✦ Precision referrals into high-end private-school family circles
✦ Dr. Luo Shijie’s NUS network and overseas connections
This initiative is jointly advanced by Dr. Luo Shijie × Miu Chuan (Alan), targeting UFMG VIP clients, private-school families, and physician alliance members.
Book a Consultation
Learn More →
08 · RESPONSIBILITY
Collaboration Structure and Division of Responsibilities
Procurement is overseen by Dr. Luo, the platform is operated by CKMU, R&D is led by Dr. Tseng, and APP content is led by Kim Laofuyeh
Responsible Party
Core Responsibility
Specific Tasks
Resource Commitment
Dr. Luo Shijie
Leads GMP procurement · physician IP · convenes the physician alliance
✓ Primary decision-maker for GMP supplier procurement (with veto power) ✓ Appears in at least 2 on-camera videos per month ✓ Recruits and trains the physician alliance ✓ Serves as the lead face of the clinic appointment system ✓ Introduces NUS and overseas network connections
Medical expertise Procurement leadership Relationship network
Dr. Tseng Yihsuan
Formula R&D · children / Five Elements · INFACE™ content
✓ Designs and reviews all product formulations ✓ Builds the Five Elements constitution system ✓ Leads the child growth product line ✓ Reviews the INFACE™ app disease database ✓ Reviews medical content for the WiseBaby app
TCM expertise R&D time
Miu Chuan (Alan) CKMU
Integrated execution that turns the brand into real commercial results
✓ Company setup and financial structure ✓ E-commerce platform buildout and operations ✓ Brand creative direction + ad buying ✓ OMO channel negotiations (Ten Ren / UG / gyms) ✓ Distributor system management ✓ Monthly public financial reporting
Launch capital Full-time commitment Korea-side resources
Kim Laofuyeh
Lifestyle content · conversion stickiness · WiseBaby app lead
✓ Publishes at least 4 branded content pieces per month (IG / TikTok / Xiaohongshu) ✓ Leads parent-child content for the WiseBaby™ app (Korean-style parenting series) ✓ Demonstrates the integration of Hanfang wellness × Korean beauty ✓ Deepens trust inside private-school mother communities
Personal IP 147K followers Content creation
09 · REVENUE SHARING
Revenue-Sharing Structure
Monthly settlement · net-profit sharing · transparent and traceable · cleared every month with no carryover arrears
AUTHORITY
Dr. Luo Shijie
Tea sachets / health food25%
Children’s growth series28%
Physician alliance franchise fee60%
VIP wellness subscription35%
40+ PRIME LIFE series25%
Leads GMP procurement and holds veto power over product quality decisions. The 60% alliance fee share reflects his role as the primary alliance recruiter.
FORMULATION
Dr. Tseng Yihsuan
Formula fee per new productNT$15K
Additional share on children’s line5%
WiseBaby app review feeNT$8K / month
Clinic health seminars50%
Formula fees are charged one time, with ongoing participation in downstream revenue sharing. Qualification is maintained by reviewing at least one formula per quarter.
EXECUTION
Miu Chuan (Alan)
Tea sachets / health food45%
Korean device integration65%
OMO channels (Ten Ren / UG)55%
Operations management fee (fixed)NT$30K / month
Provides all launch capital. During the first 6 months, capital recovery is prioritized before net-profit sharing is calculated.
LIFESTYLE
Kim Laofuyeh
KOL content monthly feeNT$40K
WiseBaby app content feeNT$20K / month
Over-target performance bonus5%
Limited co-branded editions10%
Leads parent-child content for the WiseBaby app and receives an additional NT$20K / month production fee. Co-branded limited editions have separate revenue-sharing treatment.
10 · COMPETITIVE ANALYSIS
Competitive Landscape Analysis
Closest current comparables · largest market share players · highest-potential threats
Brand
Category
Strengths
Weaknesses
Our Response
LOMOJIClosest match
Taiwan modern Hanfang tea brand, department stores + e-commerce
✦ Broad department-store distribution ✦ Strong design appeal with high acceptance among younger consumers ✦ 2 Michelin stars in the food category ✦ Selected by Japan’s Hoshino Resorts Group
⚠ No physician endorsement ⚠ No app / destiny-system integration ⚠ No children’s or 40+ line
We differentiate through dual-physician endorsement, destiny-system integration, and an OMO concept-store model. Children’s products and the 40+ category remain clear white space for us.
Hanfang YipinHigh market share
Taiwan department-store Hanfang brand, wins on taste
✦ The broadest department-store presence in Taiwan ✦ Excellent taste profile and strong repeat purchase rate ✦ Top-3 awareness in Taiwan Hanfang tea
⚠ More traditionally positioned ⚠ No physician / technology / destiny-system layer
We capture younger mindshare through e-commerce and social channels. Hanfang Yipin’s older customer base is only our secondary target.
Pin Sheng TangClosest match
A century-old Tamsui herbal medicine store transitioned into e-commerce
✦ Perfect five-star ratings ✦ Century-old traditional credibility
⚠ Aging brand image that younger consumers find hard to enter ⚠ Weak social and technology capability
We package comparable quality in a younger cultural language and take the next-generation customers Pin Sheng Tang may lose.
Sun TenPotential major competitor
Large traditional TCM manufacturer in Taiwan, with a new plant planned for 2028
✦ Strong capital scale ✦ Already investing in AI-based herb recognition ✦ 2028 new plant + technology upgrade
⚠ Still carries a traditional medical-industrial image ⚠ No KOL / destiny-system integration
We must secure younger consumer mindshare during 2026–2027 and build loyalty before Sun Ten completes its technology transition.
KAMPO 365Potential competitor
Japanese physician-led Hanfang + AI personalized subscription platform
✦ Pioneer in AI personalization ✦ Mature subscription model
⚠ Japanese platform with no destiny-culture layer ⚠ No KOL / social distribution strength
We build a cultural moat in the Chinese-speaking market through the combined positioning of destiny systems + TCM — something KAMPO 365 cannot naturally replicate.
Ten Ren TeaPotential partner
60+ year Taiwanese tea brand with broad channel reach
✦ Strong nationwide distribution ✦ High brand recognition ✦ High OMO collaboration potential
⚠ Weaker functional-health messaging ⚠ Lower penetration among younger consumers
Priority should be partnership, using co-branded Hanfang functional teas to enter its channels while creating mutual complementarity.
Taiwan Smart HanfangClosest match
Taiwan AI-Hanfang platform entering through a technology angle
⚠ Low awareness ⚠ No strong IP / destiny integration
Before it breaks into the mainstream, we should lock in the market through stronger IP, destiny-system integration, and triple-layer physician endorsement.
Brand Positioning Map
▲ Premium Medical / High Price
◀ Traditional / Conservative
Modern Technology ▶
▼ Accessible Mass Market / Lower Price
LEGEND
UFMG (our target positioning)
Current competitors
Potential competitors (dashed)
Potential partners (dashed)
X-axis: traditional ↔ technology-driven ｜ Y-axis: accessible ↔ medical premium
11 · FINANCIALS
Financial Projections
Conservative estimates, to be recalculated after the 40+ series and OMO channel contribution are fully included
YEAR 1 · 2026
Foundation Phase
Taiwan e-commerce + OMO pilot testing
Launch capital (Alan)NT$1.5M
Target average monthly salesNT$0.8M–1.3M
Projected annual revenueNT$9.6M–15.6M
Marketing expense (25%)NT$2.4M–3.9M
Estimated annual net profitNT$1.5M–2.8M
8–12 months
Estimated payback period
YEAR 2 · 2027
Expansion Phase
Southeast Asia + WiseBaby + Ten Ren collaboration
Additional capitalNT$0.8M
Target average monthly salesNT$2.0M–3.2M
Projected annual revenueNT$24.0M–38.4M
Marketing expense (20%)NT$4.8M–7.68M
Estimated annual net profitNT$5.0M–9.0M
Physician Alliance
Target: 5–10 doctors
YEAR 3 · 2028
Scale-Up Phase
Japan + Korea + app + OMO concept stores
Additional capitalNT$2.0M
Target average monthly salesNT$5.0M–7.5M
Projected annual revenueNT$60.0M–90.0M
Marketing expense (18%)NT$10.8M–16.2M
Estimated annual net profitNT$13.0M–22.0M
NT$100M-class brand
Strategic investment / IPO evaluation
12 · RISK MANAGEMENT
Risk Control Framework
A systematic structure to protect both parties’ interests, keep monthly financial visibility clear, and preserve IP ownership separately
⚠ High Risk
Financial Protection in Collaboration
✓ Monthly settlement system, with payment completed by the 25th ✓ Unpaid balances above NT$300K for 30 days → automatic suspension ✓ Penalty: 20% of unpaid amount ✓ “Offsetting through orders” is not accepted as a settlement method
⚠ High Risk
IP Ownership Disputes
✓ Brand trademarks registered under the company entity ✓ The four personal IPs remain individually owned and are licensed into the partnership structure ✓ When the collaboration ends, licenses automatically revert ✓ Social-account passwords are held in duplicate by both sides
◈ Medium Risk
Food Advertising Compliance
✓ No “treatment” claims — use “wellness support” language instead ✓ Regular review by a food-regulation compliance advisor ✓ Children’s products must comply with special TFDA requirements ✓ Overseas markets assessed one by one under local regulations
◈ Medium Risk
Procurement Quality Risk
✓ Led by Dr. Luo, with SGS reporting for every batch ✓ Dr. Tseng reviews formula efficacy and integrity ✓ Backup supplier list maintained at 2+ vendors ✓ Either party may request an emergency production halt
✦ Low Risk
Misalignment on Equity Expectations
✓ Year 1 runs under a service agreement + MOU, without hard-fixing equity ✓ Quarterly financial disclosure to all partners ✓ Year 2 trigger condition: annual revenue above NT$12M
✦ Low Risk
Competitor Follow-Through
✓ File all creative trademarks in advance ✓ The destiny-system × TCM integration is difficult to replicate ✓ Keep product launches active every quarter to sustain market conversation ✓ Secure the 2026–2027 market window early
13 · ROADMAP
Execution Roadmap
0
NOW · 2026 Q1 · Evaluation Stage
Read, align, and sign NDA
Both families review this proposal and submit revision feedback
Legal counsel reviews the structure and both sides sign the NDA
Ten Ren Tea / UG preliminary partnership feasibility review
Alan confirms NT$1.5M in launch capital
1
2026 Q2 · Apr–Jun
Brand buildout · first launch wave · INFACE™ MVP
Company incorporation (either under CKMU as a sub-brand or as an independent structure)
First 3 launch SKUs: Good Liver, Good Fortune™ · Smart Development Tea™ · Beauty Sleep Power™
INFACE™ MVP: web-based BaZi / Five Elements diagnostic test goes live (core traffic engine)
Official site + Shopee / Momo storefront launch
Trademark filing: UFMG™ · United Famous Medical Group™ · 6 creative product names
2
2026 Q3–Q4 · Jul–Dec
40+ series · children’s line · OMO channels · WiseBaby MVP
First release of the 40+ PRIME LIFE series (Prime Energy Tea™ · Timeless Queen Tea™)
Children’s growth line launch (Little Giant™ · BrainPower Jr. + WiseBaby™ edition)
Ten Ren Tea collaboration discussions and first gym-channel Beast Mode™ rollout
WiseBaby™ APP MVP goes live (academic planning + top-student notes)
Private-school word-of-mouth program begins
3
2027 · Expansion Stage
Southeast Asia · subscription model · OMO concept store · INFACE™ APP
Singapore / Malaysia + porridge-store concept testing
First Hanfang tea-beverage concept store opens in Taipei
Destiny Elements subscription officially launches at NT$3,580 / month
Full INFACE™ APP release (iOS + Android)
Physician alliance expands to 10+ doctors
4
2028–2030 · Scale-Up
Japan + Korea · NT$100M-class brand · platformization
Seoul porridge shop + Zhiyi Hanfang physical retail concept
Japan channel expansion (stronger natural affinity with Hanfang culture)
Evaluate external strategic investors or IPO readiness
14 · NEXT STEPS
Immediate Next-Step Checklist
Dr. Luo / Dr. Tseng · Pending Confirmation
☐ Review the proposal and provide revision feedback ☐ Dr. Tseng confirms willingness to lead the R&D split ☐ Confirm feasibility of appearing in at least 2 on-camera videos per month ☐ Evaluate willingness to engage GMP suppliers ☐ Confirm that the revenue-sharing ratios are aligned with expectations ☐ Legal counsel reviews the formal agreement ☐ Confirm Year 2 structure: equity model or pure revenue-share model
Miu Chuan (Alan) / CKMU · Execution Pending
☐ Finalize the NT$1.5M launch-capital plan ☐ File trademarks for all creative product names ☐ Prepare company-incorporation documents ☐ Design initial packaging concepts for the first 3 launch SKUs ☐ Begin preliminary outreach to Ten Ren Tea / UG ☐ Develop the INFACE™ MVP BaZi test funnel ☐ Draft the first version of the formal collaboration agreement
🎯 Minimum viable launch: “Good Liver, Good Fortune™” + INFACE™ BaZi traffic funnel go live together
A single-product launch can start with approximately NT$300K–400K, paired with a free BaZi-test web funnel for traffic acquisition. The first product batch should go live before June 2026. Destiny-based traffic acquisition has never been used in Taiwan’s Hanfang market as a true zero-cost user-acquisition mechanism — let the numbers speak first, and use that proof to build trust between both sides.
15 · PRODUCT SUMMARY & TIMELINE
Product Overview · Marketing Plan · Projected Timeline
Total product count · marketing strategy · key cautions · expected scale · work schedule
18
Total SKUs
Tea bags / SPA / 40+ / Children / Five Elements
2
App Platforms
INFACE™ + WiseBaby™
4
Home Aesthetic Devices
INFACE™ Device / 3 Korean Instruments
24
Projected Months to Break Even
Conservative estimate: 8–12 months
📣 Marketing Methods
① Destiny-based traffic acquisition — INFACE™ BaZi test, the strongest zero-cost customer acquisition engine
② KOL triangle model — Kim Laofuyeh × Dr. Tseng × Dr. Luo attacking different segments together
③ Social virality — shopping-credit sharing 🪙 so every user becomes a promoter
④ OMO channels — Ten Ren Tea / UG / gyms / SPA venue traffic flow
⑤ Physician alliance — direct clinic recommendation with the highest-trust conversion path
⑥ Private-school word of mouth — WiseBaby™ student ambassadors + mother communities
⑦ Hotel gifting touchpoints — Four Seasons / Park Hyatt in-room gift exposure
⑧ Corporate B2B — festive gift boxes and employee wellness plans
⑨ Livestream commerce — live destiny-chart testing + real-time subscription recommendations
⑩ Overseas Xiaohongshu — strong destiny + Hanfang topic potential across Chinese-speaking markets
⚠️ Key Cautions
① Advertising copy must not claim treatment effects; use “wellness support” language instead
② Destiny-based traffic funnels must not exaggerate predictive claims; include a “for reference only” disclaimer
③ Children’s product advertising must comply with TFDA regulations
④ Physician on-camera content must comply with medical advertising law
⑤ Every GMP batch must obtain an SGS inspection report
⑥ WiseBaby™ learning recommendations should be reviewed by an educational psychology consultant
⑦ Each overseas market requires case-by-case review of imported food regulations
⑧ Shopping-credit mechanics must comply with e-commerce platform terms of service
⑨ IP licensing agreements must be signed first before external marketing can begin
⑩ Physician-alliance trademark licensing takes effect only after official trademark approval
📈 Expected Scale
YEAR 1 · 2026
NT$9.6M–15.6M
Taiwan e-commerce as the main battlefield, starting from 8 SKUs
Target monthly average: NT$0.8M–1.3M
YEAR 2 · 2027
NT$24.0M–38.4M
Southeast Asia expansion, subscription model fully launched
5–10 physician alliance members, 18 SKUs
YEAR 3 · 2028
NT$60.0M–90.0M
Japan + Korea + OMO concept stores, full INFACE™ APP rollout
30+ SKUs, with IPO / strategic investment under evaluation
Packaging design, official site + e-commerce setup, first 3 SKUs in inventory, INFACE™ MVP web version, first physician video
All parties
320 hours
2026 Q3 Jul–Sep
Children’s line + gym-channel rollout
Children’s series launch, WiseBaby MVP, gym partnerships, first 3 physician alliance members, Ten Ren Tea discussions
Alan + Dr. Luo
280 hours
2026 Q4 Oct–Dec
40+ series + SPA channels + OMO
40+ PRIME LIFE series launch, SWISS SPA negotiations, Four Seasons gift-box sampling, Shopee Singapore testing, year-end B2B gift-box push
Alan + Kim Laofuyeh
300 hours
2027 H1 First half
Southeast Asia + full subscription rollout
Singapore / Malaysia e-commerce launch, full Destiny Elements subscription at NT$3,580 per month, INFACE™ APP development kickoff (iOS / Android)
Alan + external tech team
400 hours
2027 H2 Second half
Concept store + full app launch
First Hanfang tea-beverage concept store in Taipei, INFACE™ APP launch, early overseas porridge-store testing, physician alliance expansion to 10 members
All parties
500 hours
2028+ Long term
Japan / Korea markets + IPO evaluation
Japan Hanfang distribution channels, Korean K-TCM positioning, strategic investor onboarding, NT$100M brand milestone celebration campaign
All parties + external advisors
Ongoing
Total projected workload (Year 1): approximately 1,020 hours (Alan leads about 600h, Dr. Luo + Dr. Tseng about 220h, Kim Laofuyeh about 200h)
16 · Platform Architecture
Platform Business Architecture Upgrade
Upgrade from a “brand-led e-commerce business” into a true platform company — built on high-frequency usage, closed-loop transactions, and proprietary data assets
16.1 Business Model Structure: Platform vs. Traditional E-Commerce
A side-by-side comparison of the fundamental differences between the two models
Dimension
❌ Traditional E-Commerce Model (Current State)
✦ Platform Model (Target State)
Profit Logic
Profit only happens when a product is sold = gross margin earned once per box sold
Take rate + advertising + subscriptions + data monetization — revenue can exist even without directly selling products
Merchant Role
Supplier (passive wholesaler)
Platform merchant (actively pays to list, advertise, and acquire customers)
Physician Role
Brand-endorsement advisor (fixed-fee role)
Platform service provider (consultation + treatment + subscription-based monetization)
Usage Frequency
Shopping frequency: 0–2 times per month
Daily usage: health logging / AI analysis / task system
Data Assets
Order data and purchase behavior only
Health data + behavior data + destiny-chart data + consumption data
Revenue Ceiling
Number of SKUs × units sold (linear growth)
GMV × take rate + ad revenue (exponential upside)
Valuation Logic
Annual revenue × 2–5x (consumer-products logic)
GMV multiple or SaaS ARR multiple (technology-platform valuation logic)
Competitive Moat
Brand, formulations, and KOL relationships
Data network effects + ecosystem stickiness that is difficult to replicate
16.2 User Conversion Journey
From “stranger” to “high-value loyal user” — five critical conversion stages
🔮
Stage 01
Destiny-Based Traffic
INFACE™ BaZi test Social virality distribution Zero-cost customer acquisition
Verified merchant NT$3,800 / month — take rate reduced to 10%, priority search ranking
Flagship merchant NT$9,800 / month — take rate reduced to 5%, homepage featured placement + ad tools
16.4 High-Frequency Entry Design · App Function Modules
The goal is to make users open the app every day — building usage habit is the deepest moat of any platform
⭐ High-frequency core
📊
Daily Health Dashboard
Sleep-quality tracking · meal check-ins · mood index · AI recommendations for the day · daily destiny-chart reminder
⭐ High-frequency core
🎯
Task-Driven System
7-day beauty challenge · 30-day sleep-improvement plan · 90-day hair-growth mission · completion → achievement badge → health coin reward
🔮
Destiny Constitution Analysis
BaZi / Five Elements weakness analysis · seasonal wellness reminders · dual-layer destiny × constitution recommendations · family destiny management
📸
Skin AI Tracking
Daily photo-based AI analysis · automatic before-and-after check-in cards · share to social channels → earn shopping credits
🏥
Physician Consultation Booking
Text consultation · video consultation · in-clinic booking · consultation fee offset with health coins · platform matchmaking take rate
🛒
Smart Shopping Recommendations
Supplement recommendations based on mission progress · monthly-plan suggestions based on destiny weaknesses · one-click post-consultation add-on purchases · mixed payment with health coins
🪙 Closed-loop transaction
🪙
Health Coin System · Gamified Interaction
Ways to Earn
Daily check-in +10 coins · invite a friend +200 coins Share a check-in +50 coins · complete a mission +100 coins
Spend 50 coins to spin Possible rewards: coupons / samples
🎰
Coin Slots
Spend 30 coins to play Triple match → jackpot health coins
⭐
Daily Horoscope Boost
Unlocked free every day fortune prompt + Hanfang pairing
📚
WiseBaby Integration
Children’s learning-task check-ins · AI top-student notes generation · height / weight growth tracking · Kim Laofuyeh’s Korean-style mother content
16.5 Integrated Revenue Model Design
The business does not rely only on product sales — 8 revenue streams support one another and create built-in resilience
🛒
Revenue 01
Product E-Commerce Sales
Gross margin 65–82%
18 SKUs with repeat-purchase behavior, serving as the Year 1 core revenue pillar.
💻
Revenue 02
App Subscription SaaS
NT$298–300 / month
Near-zero marginal cost, 82%+ pure-profit margin, with strong scale effects.
🏪
Revenue 03
Platform Take Rate
5–20% of GMV
Take rate charged on physician services, KOL products, and third-party brand transactions.
📣
Revenue 04
Advertising Revenue
Merchants NT$3,800–9,800 / month
Precision targeting based on constitution, behavior, and destiny-chart data creates CPM performance far above generic advertising.
🏥
Revenue 05
Medical Consultation Platform Take Rate
20–30% per consultation
The platform matches physicians with users and charges an “information service fee” in a compliant structure. Fees are set by physicians, while the platform only charges the matchmaking-service layer.
🤝
Revenue 06
Physician Alliance Franchise Fee
NT$50,000–120,000 / year
Clinics join the Zhiyi Alliance and receive supply-chain discounts, platform traffic, and IP licensing benefits.
🏨
Revenue 07
OMO Channel Licensing
Ten Ren / SPA / hotels / gyms
Brand licensing fees + channel revenue share, with offline venues becoming user-acquisition entry points for the platform.
📊
Revenue 08
Data Insight Services
B2B reports from NT$50,000+ each
Anonymized health-trend data can be sold as market insight to pharma, wellness, and insurance companies, with monetization starting in Year 3.
Three-Year Revenue Structure Evolution
Revenue Source
Year 1 · 2026
Year 2 · 2027
Year 3 · 2028
Product E-Commerce Sales
75–80%
55–60%
35–40%
App Subscription SaaS
5–8%
15–20%
20–25%
Platform Take Rate + Advertising
0–2%
8–12%
18–22%
Physician Alliance + Consultation Take Rate
8–12%
10–15%
12–15%
OMO Channels + Data
2–5%
5–8%
8–12%
↑ As the platform matures, non-product revenue rises from 20% to 65%, shifting the valuation logic from “consumer brand” toward “technology platform.”
16.6 User Growth Flywheel
Each layer strengthens the next — once the flywheel is spinning, marginal cost approaches zero
🔮
Destiny-Based Traffic Funnel
Free BaZi tests spread through social sharing and referral loops, bringing in new users continuously at near-zero acquisition cost.
📱
High-Frequency App Usage
Daily check-ins and task systems build habit formation, significantly increasing retention and LTV.
📊
Data Accumulation
Health + consumption + destiny-chart data makes AI recommendations increasingly precise over time.
💰
Merchant Spend
More physicians and brands join the ecosystem, expanding ad spend and take-rate revenue.
Zhiyi
⟳
Flywheel Effect
🎯
Precision Conversion
Higher AI recommendation accuracy lifts GMV and makes the platform more attractive to merchants.
⭐
More Merchants
A larger physician alliance and richer product supply gives users more reasons to stay and spend.
🌐
Network Effects
More users improve recommendation quality; more merchants improve retention — deepening the moat on both sides.
🚀
Scale Acceleration
Brand awareness compounds, and new-user acquisition cost continues to decline.
Key to activating the flywheel: a high-frequency entry point — daily app usage — is the axis of the entire system. Without high-frequency use, every link stays isolated. The top priority for 2026 is pushing the app’s daily active users (DAU) past 5,000.
16.7 The Mechanism for Turning Merchants into Advertisers
Convert physicians, KOLs, and brands from passive collaborators into active paying advertisers, so platform revenue no longer depends only on product sales margins.
Destiny-chart targeting: ads can be matched to Five Elements weakness profiles (for example, weak Earth → digestive-health physician ads)
Constitution targeting: recommend the most relevant merchant offers based on the user’s recorded constitution type
Mission targeting: users currently in a hair-growth mission can be shown hair supplements, scalp care, or clinic services
Lifecycle targeting: trigger follow-up product recommendations a few days after the first purchase
Geo targeting: nearby clinics or partner stores can be promoted based on user location
Family targeting: mothers who have created a child destiny chart can be shown children’s-series or education-related offers
Advertising Pricing Models
CPM (per 1,000 impressions): NT$150–400
CPC (per click): NT$8–25
CPA (per completed conversion): NT$80–300
Homepage feature package: NT$5,000–15,000 per month
Mission sponsorship: NT$20,000–80,000 per campaign for branded mission placement
Livestream pinning package: NT$3,000–8,000 per session
Why Merchants Will Keep Paying
Because this is not generic traffic-buying. The platform owns a rare combination of signals: destiny chart data, constitution data, purchase history, mission behavior, and family-role tags. That means a physician, KOL, or brand is not paying for vague exposure — they are paying for highly filtered, high-intent users who are already much closer to conversion.
Once merchants see stable ROI, their role changes naturally: from one-time partners to recurring ad buyers. At that point, the platform begins generating a second revenue engine beyond merchandise gross margin.
16.8 Three-Stage Development Roadmap
0→1 build the foundation · 1→10 build the platform · 10→100 internationalize and scale
Stage 01 · 2026
0 → 1
Build trust × validate product-market fit
KPI: monthly revenue exceeds NT$1.3M DAU 5,000+ · 3 physicians in the alliance
✦ Main slogan + full rollout of the four core IPs
✦ Launch first batch of 8 SKUs and activate the destiny-based traffic funnel
✦ INFACE™ MVP: BaZi test + daily logging
✦ Channel negotiations with Ten Ren Tea / gyms
✦ Begin accumulating user health-behavior data
✦ Launch basic physician profile pages + booking system
Stage 02 · 2027
1 → 10
Build the platform × activate advertising revenue
KPI: annual GMV reaches NT$30M DAU 50,000+ · ad revenue NT$2M+
✦ Launch merchant backend + ad-delivery tools
✦ Release the full INFACE™ version: missions + health coins + mini-games
✦ Official launch of the NT$3,580 destiny-chart Five Elements monthly plan
✦ First batch of paying advertisers goes live
✦ Open e-commerce operations in Singapore / Malaysia
✦ Launch the first Hanfang concept store in Taipei
Stage 03 · 2028–2030
10 → 100
Internationalization × data monetization × IPO preparation
✦ Open the platform to third-party brands and become a true marketplace
✦ Launch anonymized health-data B2B sales
✦ Mass-market launch of the INFACE™ Device
✦ Bring in strategic investors and begin IPO preparation
✦ Build health-insurance partnerships and data-driven pricing models
16.9 International Market Expansion Architecture
A scalable internationalization model — cultural resonance × local compliance × asset-light market entry
Core expansion logic: destiny culture (BaZi / Zi Wei) × Hanfang / TCM already has natural resonance across global Chinese communities. Japan and Korea have an established herbal-medicine culture base, while Southeast Asia has large overseas Chinese populations — meaning Zhiyi Group’s differentiated moat is, in many markets, even harder to replicate overseas than in Taiwan.
🇸🇬
Singapore
Phase 1 · 2027 Q1
Ethnic Chinese population share is 74%, with strong acceptance of destiny-based culture. Dr. Luo’s NUS network can serve as a bridge. December congee-shop concept testing is the first soft-entry experiment. Target: NT$3M / year
🇲🇾
Malaysia
Phase 1 · 2027 Q2
A 6.5 million-person ethnic Chinese community, strong destiny-culture adoption, and an established tea-sachet consumption habit make this a natural expansion market. Target: NT$2M / year
🇭🇰
Hong Kong
Phase 2 · 2027 Q3
Strong acceptance of Chinese medicine, a mature premium SPA market, and a direct fit for replicating the SWISS SPA model. Target: NT$1.5M / year
🇯🇵
Japan
Phase 3 · 2028
Kampo already has an established market, Japanese consumers trust physician recommendations, and success depends on securing strong local compliance certification. Target: NT$5M / year
🇰🇷
Korea
Phase 3 · 2028
Kim Laofuyeh’s Korean heritage is a structural advantage, the Korean medicine market is already mature, and a K-Beauty + TCM fusion model can support a flagship Seoul congee-store concept. Target: NT$8M / year
🇺🇸
North American Chinese Market
Phase 4 · 2029
With 5M+ overseas Chinese consumers and strong high-income VIP potential, the market is attractive — but FDA compliance is a high barrier, so the likely entry model is pure e-commerce with an asset-light structure. Target: Under evaluation
16.10 Full Platform Architecture Map
Zhiyi Group SuperApp architecture — a three-layer ecosystem connecting users × merchants × data
👤 Layer 1: Consumer Layer
🔮
Destiny Entry
BaZi test
📊
Daily Logging
Health habits
🎯
Mission System
30-day plans
🛒
Smart Marketplace
Products + services
🏥
Physician Consultations
Online + in-person
🪙
Health Coins + Games
Wheel / slots / horoscope
⇅ Two-way data flow
⚙️ Layer 2: Platform Core · INFACE™ AI Engine
🧠
AI Recommendation Engine
Destiny chart × constitution × behavior
📢
Ad Platform
Precision targeting
💳
Payments + Health Coins
Closed-loop transactions
📊
Data Middleware
User data warehouse
🔔
Push System
Personalized reminders
🛡️
Compliance Management
Medical-ad review
⇅ Merchant tools + data insights
🏪 Layer 3: Merchant Layer
👨⚕️
Physician Alliance
10–50 physicians
🌟
KOL Merchants
Kim Laofuyeh + alliance
🏭
GMP Brand Partners
Zhiyi + third-party brands
🏥
Clinics
Offline referral entry points
🛁
SPA / Hotels
Premium experiential venues
📊
Data Buyers
B2B insights
The core competitive advantage of the Zhiyi Group SuperApp is the overlap of a destiny-culture entry point unique to the Chinese market + physician trust capital + high-frequency health logging — together forming a platform moat in Asian Chinese markets that is extremely difficult to replicate.
United Famous Medical Group · Strategic Alliance Confirmation
United Famous Medical Group · To be signed by the principal responsible parties after family-level review and evaluation
